A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of:

A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of:


a. an administered channel system.
b. a contractual channel system.
c. a traditional channel system.
d. a vertically integrated corporate channel system.
e. a franchising system.


Answer: a. an administered channel system.


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