A straight rebuy
A. involves setting product specifications and evaluating sources of supply.
B. occurs when an organization has a new need and the customer wants a great deal of information.
C. is an in-between process where some review of the buying situation is done.
D. occurs when an organization has a new need but the customer wants only minimal information.
E. is a routine repurchase that may have been made many times before.
Answer: E. is a routine repurchase that may have been made many times before.
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Marketing
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