All the people involved in the buying decision in an organization are collectively known as _______.
A. the buying nucleus
B. buying agents
C. the buying center
D. the purchasing team
E. buying actors
Answer: C. the buying center
All the people involved in the buying decision in an organization are collectively known as _______.
A. the buying nucleus
B. buying agents
C. the buying center
D. the purchasing team
E. buying actors
Answer: C. the buying center