Cupcakes by Cindy is attempting to gather information about its customers in order to improve its customer service. Which of the following is the BEST place for this company to start to develop an efficient MIS
A. Determine how to use the information gathered by market research.
B. Distribute necessary information to the marketing team.
C. Assess the information needs of the company.
D. Conduct surveys or focus groups to gather information.
E. Analyze the information gathered in market research.
Answer: C. Assess the information needs of the company.