Customers have a defined __________ when it comes to waiting in line at a retail checkout counter. The amount of time consumers are willing to wait varies with the type of store.

Customers have a defined __________ when it comes to waiting in line at a retail checkout counter. The amount of time consumers are willing to wait varies with the type of store. 



A. voice-of-customer quotient

B. empowerment standard

C. tangibles gap

D. zone of tolerance

E. quality gap


Answer: D. zone of tolerance


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