Definitely Scrumptious Co., a cookie manufacturer, decides to expand into cake manufacturing. It begins the buying process for cake molds, toppings, and icing equipment by setting product specifications and evaluating sources of supply. This is an example of a
A. simplified buy.
B. straight rebuy.
C. modified rebuy.
D. straight buy.
E. new-task buy.
Answer: E. new-task buy.
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Marketing
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