Edna Bates, a marketing researcher who is an expert in customer satisfaction research, is asked by a client to conduct a study dealing with a completely unfamiliar research topic. Edna consults secondary data to gain more insight about this unfamiliar area. Edna is engaged in the _________ stage of the marketing research process.
a. problem definition
b. situation analysis
c. gathering problem-specific data
d. data interpretation
e. solving the problem
Answer: b. situation analysis