Focusing all the marketing efforts of a company on one segmentation group is also known as "putting all your eggs in one basket". It's a risky approach to segmentation but one that can be very profitable when your customer embraces the specific product you provide for them. Which of the following academic marketing term does the above refer too
A. the Undifferentiated Approach
B. the Concentrated Approach
C. the Differentiated Approach
D. the Micro-Marketing Approach
Answer: B. the Concentrated Approach