Marketing MCQ Marketing In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.

In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.

Marketing

In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.

A. medium

B. sender

C. transmitter

D. communication channel

E. receiver

Answer: E. receiver

Marketing MCQ

In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.

In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.

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