Kim wants to maximize sales to the customers who walk into her store. Of the following, Kim will most likely focus on
A. in-store promotions.
B. billboard and other outdoor advertising.
C. supply chain relationships.
D. off-price wholesaling.
E. mass media advertising.
Answer: A. in-store promotions.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?