___________ means converting the sender's ideas into a message, which could be verbal, visual, or both.

___________ means converting the sender's ideas into a message, which could be verbal, visual, or both.

___________ means converting the sender's ideas into a message, which could be verbal, visual, or both. 



A. Decoding

B. Integrated marketing communications

C. Precoding

D. Encoding

E. Tracking


Answer: D. Encoding


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