_______ means potential customers insist on a firm's branded product and are willing to search for it.
A. Brand insistence
B. Brand preference
C. Brand nonrecognition
D. Brand rejection
E. Brand recognition
Answer: A. Brand insistence
_______ means potential customers insist on a firm's branded product and are willing to search for it.
A. Brand insistence
B. Brand preference
C. Brand nonrecognition
D. Brand rejection
E. Brand recognition
Answer: A. Brand insistence