"Open to buy"
A. means that a retail buyer is in the market looking for "good buys."
B. refers to the business hours when the retail buyer is available for sales reps.
C. means that a retail buyer still has budgeted funds to spend during the current period.
D. refers to retail buyers who have shelf space available for new products.
E. means that "new-task" buying is likely.
Answer: C. means that a retail buyer still has budgeted funds to spend during the current period.
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Marketing
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