Paul's family has owned and operated a small chain of conventional supermarkets for many years. Competition from a variety of other kinds of retailers has adversely affected the business. To address the new competitive reality, Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should
A. emphasize fresh, locally sourced perishables.
B. target the broadest possible customer base.
C. eliminate customer frills and extras.
D. offer fewer private-label brands.
E. offer more national brand packaged goods and few perishables.
Answer: A. emphasize fresh, locally sourced perishables.
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Marketing
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