What are the different math formulas for calculating successful PPC (Adwords) campaigns?
Answer:
Understand strategies on how to increase these values.
Click through rate(CTR)= ( Clicks / Impressions) * 100
Conversion rate= number of buyers/number of visitors
Return on Advertising spending(ROAS)= (Total Revenue/Total Adspend) × 100
Cost per acquisition(CPA)=total amount of money spent on advertising/total number of sales completed