What is a transactional email?
-Transaction emails are sent to customers following a completed transaction. transaction emails generally pertain to automated order confirmation, confirmation when the credit has been charged and confirmation of shipment etc.
-Customer does not have to be on the email list.
-A customer who began purchasing items left one item unpurchased. The unpurchased item triggered the company to send an email to the shopper reminding them that they did not purchase the item and in some cases offer them a discount to incentivise the sale