When Ursula decides how to price new products in her gift store, she measures the value of her product offerings against those of the other stores in her area. Ursula uses a _______ pricing strategy.

When Ursula decides how to price new products in her gift store, she measures the value of her product offerings against those of the other stores in her area. Ursula uses a _______ pricing strategy. 



A. maximizing profits

B. target profit

C. target return

D. competitor-oriented

E. sales oriented


Answer: D. competitor-oriented


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