Which of the following is a common cause of new product failures?
A. The product fails to offer the customer a unique benefit.
B. The company tries to follow an organized new-product development process--rather than using a faster and more spontaneous, "race-to-market" approach.
C. The managers worry too much about the competition.
D. The company delays putting the product on the market until it has developed a complete marketing plan.
E. All of the above.
Answer: A. The product fails to offer the customer a unique benefit.