Which of the following is probably NOT a part of a situation analysis?
A. a marketing manager asks a radio station for a copy of an audience study.
B. a marketing analyst determines from a Census publication how many manufacturers are in the Portland area.
C. a marketing analyst looks in the Index of Business D. Periodicals for articles about a large retail chain.
D. a computer company asks ten lawyers to participate in a focus group on how they use computers.
E. All of the above seem to be part of a situation analysis.
Answer: D. a computer company asks ten lawyers to participate in a focus group on how they use computers.