Which of the following is true?
A. Manufacturer brands usually have national distribution while dealer brands are only distributed locally.
B. Dealer brands are always priced lower than manufacturer brands.
C. Dealer brands may be distributed as widely or more widely than many manufacturer brands.
D. Dealer brands are distributed only by chain-store retailers.
E. All of the above are true.
Answer: C. Dealer brands may be distributed as widely or more widely than many manufacturer brands.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- What is positioning?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?