Which of the following lists the five steps of the buyer decision process in the correct order

Which of the following lists the five steps of the buyer decision process in the correct order


A. Need recognition, information search, purchase decision, evaluation of alternatives, and postpurchase behavior.

B. Need recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior.

C. Need recognition, evaluation of alternatives, information search, purchase decision, and postpurchase behavior.

D. Need recognition, purchase decision, information search, evaluation of alternatives, and postpurchase behavior.

E. Purchase decision, need recognition, information search, evaluation of alternatives, and postpurchase behavior.


Answer: B. Need recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior.


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