Which of the following statements about new-product development are true?
a. The process should be informal to encourage innovation.
b. The greatest number of product ideas is in the idea evaluation stage.
c. The best criteria for evaluating new product ideas in the early stages is return on investment (ROI).
d. The process should have top management support.
e. All of the above statements are true.
Answer: e. All of the above statements are true.