While it is relatively easy to offer customers Internet options like an FAQ page and an e-mail address to answer questions, some companies are using an interactive approach to address customers' questions while they are visiting the websites. These firms are using ___________ to provide the customer with enhanced customer service.

While it is relatively easy to offer customers Internet options like an FAQ page and an e-mail address to answer questions, some companies are using an interactive approach to address customers' questions while they are visiting the websites. These firms are using ___________ to provide the customer with enhanced customer service.

While it is relatively easy to offer customers Internet options like an FAQ page and an e-mail address to answer questions, some companies are using an interactive approach to address customers' questions while they are visiting the websites. These firms are using ___________ to provide the customer with enhanced customer service. 



A. vendor-managed inventory

B. web videos

C. online chats

D. EDI

E. online games


Answer: C. online chats


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