You and seven other people relay your feelings and thoughts about a potential new product to a trained moderator. In exchange, you receive a small payment. You are participating in a(n) ________.

You and seven other people relay your feelings and thoughts about a potential new product to a trained moderator. In exchange, you receive a small payment. You are participating in a(n) ________.


A. focus group interview
B. ethnographic study
C. immersion group
D. individual interview
E. experiment


Answer: A. focus group interview


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