Your friend manages social media for an online retailer. This friend brags about his company's 100,000 social media followers. You respond, "That's a good volume, but do you have any measures of

Your friend manages social media for an online retailer. This friend brags about his company's 100,000 social media followers. You respond, "That's a good volume, but do you have any measures of



Answer:

-Engagement
-Conversion


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