A ________ records how well the company is doing year after year based on measures such as the average perception of the company's product quality relative to its chief competitor.

A ________ records how well the company is doing year after year based on measures such as the average perception of the company's product quality relative to its chief competitor.



A) customer-performance scorecard
B) stakeholder-performance scorecard
C) marketing balanced scorecard
D) vendor scorecard
E) generic scorecard


Answer: A


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