Assume that 3/4 of the 8 million people living in Switzerland enjoys doing water sports. Approximately 10% of these have a need for SUP (stand-up-paddling). Every other one of these do not want to buy a SUP board at the moment, because the prices are still too high. Which of the following statements are correct, assuming an average price of SFr. 100.- per SUP board (thus per customer)?
a) The theoretical market capacity is SFr. 6 million.
b) The market share is SFr. 60 million.
c) The market potential is SFr. 600 million.
d) The market potential is SFr. 30 million.
Answer: d) The market potential is SFr. 30 million.