Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand.
A) points-of-conflict
B) points-of-parity
C) points-of-inflection
D) points-of-difference
E) points-of-presence
Answer: D
Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand.
A) points-of-conflict
B) points-of-parity
C) points-of-inflection
D) points-of-difference
E) points-of-presence
Answer: D