If a marketing researcher wishes to reach those people who would not give personal interviews or whose responses might be biased or distorted by interviewers, he or she should use ________.

If a marketing researcher wishes to reach those people who would not give personal interviews or whose responses might be biased or distorted by interviewers, he or she should use ________.



A) mail questionnaires
B) telephonic interviews
C) online interviews
D) focus groups
E) observational research


Answer: A


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