_______ refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.
A) Cost accounting
B) Financial accounting
C) Behavioral accounting
D) Mental accounting
E) Factual accounting
Answer: D
_______ refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.
A) Cost accounting
B) Financial accounting
C) Behavioral accounting
D) Mental accounting
E) Factual accounting
Answer: D