Starbucks introduced ice creams in the same flavors as the frappucinos it sold in its coffee shops. This is an example of ________.
A) brand dilution
B) cobranding
C) brand variants
D) category extension
E) brand harmonization
Answer: D
Starbucks introduced ice creams in the same flavors as the frappucinos it sold in its coffee shops. This is an example of ________.
A) brand dilution
B) cobranding
C) brand variants
D) category extension
E) brand harmonization
Answer: D