The Halo Effect is best avoided by:
A) doing a couple of things wrong during the entire research project
B) mixing favorable and unfavorable endpoints on a scale
C) flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the bad questions
D) substituting "good" measurements to replace those thought to be faulty
E) none of the above; the Halo Effect cannot be avoided
Answer: b