Marketing MCQ Marketing The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

Marketing

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

A) segmentation
B) integration
C) disintermediation
D) cross-selling
E) customization

Answer: A

Marketing MCQ

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

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