The primary purpose of ________ is to identify the range of possible brand associations in consumers' minds.
A) experimental research
B) deshboarding
C) laddering
D) semantic differentials
E) word associations
Answer: E
The primary purpose of ________ is to identify the range of possible brand associations in consumers' minds.
A) experimental research
B) deshboarding
C) laddering
D) semantic differentials
E) word associations
Answer: E