To which conception level of a product according to Kotler & Bliemel does the actually satisfiable need belong?
a) Basic product
b) Core product
c) Expanded product
Answer: b) Core product
To which conception level of a product according to Kotler & Bliemel does the actually satisfiable need belong?
a) Basic product
b) Core product
c) Expanded product
Answer: b) Core product