Which of the following properties characterize a representation of the positioning in the form of a positioning matrix?
a) Three or more dimensions are displayed
b) Different dimensions on X and Y axis
c) If the dimensions price and quality are used, most offers will be positioned on a diagonal
d) Scale with five or more stages
Answer:
b) Different dimensions on X and Y axis
c) If the dimensions price and quality are used, most offers will be positioned on a diagonal
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