A change in the minimum drinking age in any given state illustrates a change in the ___________ for Miller Brewing.
a) marketing mix
b) marketing environment
c) marketing concept
d) marketing task
e) product concept
Answer: b
A change in the minimum drinking age in any given state illustrates a change in the ___________ for Miller Brewing.
a) marketing mix
b) marketing environment
c) marketing concept
d) marketing task
e) product concept
Answer: b