A discount store (for example, Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions
A. lower margins and lower sales volume
B. operating at a loss and higher sales volume
C. lower margins and higher sales volume
D. higher margins and lower sales volume
E. higher sales volume and inefficient operations.
Answer: C. lower margins and higher sales volume
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?