Marketing MCQ Marketing A new fast-food restaurant plans to move into an area where there are already many of the same restaurant choices. The new fast-food place will set their prices low (initially) to try and gain market share quickly in this competitive area. This pricing strategy is known as ____________________.

A new fast-food restaurant plans to move into an area where there are already many of the same restaurant choices. The new fast-food place will set their prices low (initially) to try and gain market share quickly in this competitive area. This pricing strategy is known as ____________________.

Marketing

A new fast-food restaurant plans to move into an area where there are already many of the same restaurant choices. The new fast-food place will set their prices low (initially) to try and gain market share quickly in this competitive area. This pricing strategy is known as ____________________.

A. Innovator Pricing
B. Penetration Pricing
C. Price Skimming
D. Product-line pricing

Answer: B. Penetration Pricing

Marketing MCQ

A new fast-food restaurant plans to move into an area where there are already many of the same restaurant choices. The new fast-food place will set their prices low (initially) to try and gain market share quickly in this competitive area. This pricing strategy is known as ____________________.

A new fast-food restaurant plans to move into an area where there are already many of the same restaurant choices. The new fast-food place will set their prices low (initially) to try and gain market share quickly in this competitive area. This pricing strategy is known as ____________________.

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