As a brand manager of a firm that manufactures denim jeans, how will you implement a preemptive defence marketing strategy to meet an anticipated competitive challenge?
Answer: A preemptive defence is a more aggressive manoeuvre that has as its purpose to attack before the enemy starts its offence. You can launch a preemptive defence by waging a guerrilla action across the market and keep everyone off balance. Another way to launch a preemptive defence is by introducing a stream of new products like denim jackets and skirts in various colours.