Assume that your firm is a market leader in manufacturing detergent. How would the firm use position defence as a defensive marketing strategy to maintain its share?

Assume that your firm is a market leader in manufacturing detergent. How would the firm use position defence as a defensive marketing strategy to maintain its share?



Answer: Position defence means occupying the most desirable market space in consumers' minds, making the brand almost impregnable. Tide, as a popular laundry detergent, has become synonymous with washing machine detergent.


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