Channel members add value in a number of different ways. In lecture, it was exemplified that when a retailer stocks their shelves with products/brands that help consumers celebrate a holiday (stocking cranberry sauce for Thanksgiving traditions). This is the intermediaries way of _____________, which helps meet the needs of the target market.

Channel members add value in a number of different ways. In lecture, it was exemplified that when a retailer stocks their shelves with products/brands that help consumers celebrate a holiday (stocking cranberry sauce for Thanksgiving traditions). This is the intermediaries way of _____________, which helps meet the needs of the target market.

Channel members add value in a number of different ways. In lecture, it was exemplified that when a retailer stocks their shelves with products/brands that help consumers celebrate a holiday (stocking cranberry sauce for Thanksgiving traditions). This is the intermediaries way of _____________, which helps meet the needs of the target market.


A. Promotion
B. Contact
C. Matching
D. Omni-channeling


Answer: C. Matching


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