Describe a frontal attack as a general market-challenger attack strategy.

Describe a frontal attack as a general market-challenger attack strategy.



Answer: In a pure frontal attack, the attacker matches it's opponent's product, advertising, price, and distribution. The principle of force says the side with the greater resources will win. A modified frontal attack, such as cutting price, can work if the market leader doesn't retaliate and if the competitor convinces the market its product is equal to the leaders. 


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