Discuss the different ways which can be adopted by small manufacturing firms to conduct market research.
Answer: Small firms can adopt the following ways to conduct market research:
1) They can engage students or professors to design and carry out projects.
2) They can collect considerable information at very little cost by examining competitors' Web sites, monitoring chat rooms, and accessing published data. 3) The owners of small business firms can routinely visit competitors to learn about changes they have made. 4) By tapping into marketing partner expertise.