During a meeting, you were asked by the vice-president of marketing, to comment on the company's pricing strategy for its products. Recalling your marketing management course in college, your comments define the six situations involving product-mix pricing. List these six product-mix pricing strategies.
Answer: Product-mix pricing includes product-line pricing, optional-feature pricing, Captive-product pricing, two-part pricing, by-product pricing, and product-bundling pricing.