If a company adds a new product line to its existing portfolio, it has increased its _________.
A. product mix depth
B. product mix width
C. product line length
D. product mix consistency
E. product support services
Answer: B. product mix width
If a company adds a new product line to its existing portfolio, it has increased its _________.
A. product mix depth
B. product mix width
C. product line length
D. product mix consistency
E. product support services
Answer: B. product mix width