If your company, which is a market follower, was labeled as an imitator, what would its primary strategies for meeting competition be?

If your company, which is a market follower, was labelled as an imitator, what would its primary strategies for meeting competition be?



Answer: The imitator copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing, or location. The leader does not mind the imitator as long as the imitator does not attack the leader aggressively. 


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