Margaret's small business is entering a category where there is a lot of existing competition. She believes she can compete because she has distinguishing product characteristics that are offered. According to lecture by stressing what the product can do and not price, Margaret is exercising ________________.

Margaret's small business is entering a category where there is a lot of existing competition. She believes she can compete because she has distinguishing product characteristics that are offered. According to lecture by stressing what the product can do and not price, Margaret is exercising ________________.

Margaret's small business is entering a category where there is a lot of existing competition. She believes she can compete because she has distinguishing product characteristics that are offered. According to lecture by stressing what the product can do and not price, Margaret is exercising ________________.


A. Feature-based pricing
B. Discount-based pricing
C. Competitive-based pricing
D. Cost-based pricing


Answer: A. Feature-based pricing


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