The product variable of the marketing mix can include all of the following except
a) creation of brand names.
b) consumer perception of the product price.
c) development of product packaging.
d) warranty issues.
e) repair services.
Answer: b
The product variable of the marketing mix can include all of the following except
a) creation of brand names.
b) consumer perception of the product price.
c) development of product packaging.
d) warranty issues.
e) repair services.
Answer: b