The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand
a. loyalty.
b. value.
c. share.
d. equity.
e. association.
Answer: d
The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand
a. loyalty.
b. value.
c. share.
d. equity.
e. association.
Answer: d